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Symbol Mark
Shape Meaning

The symbol is representing unchanging brand value beyond times and generations with each round shaped gold lights.
It is visualized with shiny circles that representing organic harmonization of LED business and potential new businesses.
In addition, It is a simple gothic logo with intense color contrast of black & white and except decorations for sophisticated image.

Signature
  • Korean
  • English
Color Usage
Primary colors
  • GV Gold 1 (Primary colors)
    PANTONE7412C
    CMYK15,58,95,0
    RGB215,128,51
  • GV Gold 2 (Primary colors)
    PANTONE142C
    CMYK3,28,85,0
    RGB246,187,56
  • GV Gold 3 (Primary colors)
    PANTONE155C
    CMYK4,18,40,0
    RGB244,209,160
  • GV Gold (VIP colors)
    PANTONE873C
    CMYK20,35,70,15
    RGB165,130,70
  • GV Silver (VIP colors)
    PANTONE877C
    CMYK0,0,40
    RGB153,153,153
  • GV Dark Blue (VIP colors)
    PANTONE540C
    CMYK100,80,40,40
    RGB0,45,85
Secondary colors
  • GV Sky Blue
    PANTONE2915C
    CMYK60,10,0
    RGB100,180,255
  • GV Mint
    PANTONE3255C
    CMYK65,0,30,0
    RGB0,200,200
  • GV Coral
    PANTONE170C
    CMYK0,60,50,0
    RGB255,130,110
  • GV Lavendar
    PANTONE2573C
    CMYK32,55,0,0
    RGB180,120,210
  • GV Yellow
    PANTONE135C
    CMYK0,25,70,0
    RGB255,200,100
  • GV Oak
    PANTONE728C
    CMYK0,30,50,22
    RGB205,160,110
  • GV Warm Gray
    PANTONEWram Gray 5C
    CMYK0,10,15,40
    RGB170,160,150
  • GV Cool Gray
    PANTONECool Gray 10C
    CMYK5,0,0,73
    RGB100,100,105
Color Regulation
  • Full color version - preferred
  • Grayscale version
  • Monochrome version - Black & White
  • Monochrome version - Gold
  • Reversed version - Full color
  • Reversed version - Grayscale
  • Reversed version - Black & White
  • Reversed version - Hologram
LumiDas Concept
LumiDas Meaning

"LumiDas" was born from the Latin word "Lumi," which means light, and the combination of "Das" borrowed from the Greek myth Midas (Greek: Μίδας) king, who turns everything touched into gold. LumiDas creates a myth of LED light bulbs.

Korean / English type
Primary colors
  • GV Gold 1 (Primary colors)
    PANTONE7412C
    CMYK15,58,95,0
    RGB215,128,51
  • GV Gold 2 (Primary colors)
    PANTONE142C
    CMYK3,28,85,0
    RGB246,187,56
  • GV Gold 3 (Primary colors)
    PANTONE155C
    CMYK4,18,40,0
    RGB244,209,160
  • GV Gold (VIP colors)
    PANTONE873C
    CMYK20,35,70,15
    RGB165,130,70
  • GV Silver (VIP colors)
    PANTONE877C
    CMYK0,0,40
    RGB153,153,153
  • GV Dark Blue (VIP colors)
    PANTONE540C
    CMYK100,80,40,40
    RGB0,45,85
  • GV Gold 1
  • GV Gold
  • GV Black
  • GV Silver